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Institutional Review Boards Forum

June 1st, 2001

IRB Forum screenshotPromotes the discussion of ethical, regulatory and policy concerns with human subjects research. The site has a is based around our integrated web and email discussion software, GravityHub.

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Visit The Site: Institutional Review Boards Forum

Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by Stephan Spencer

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

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InnSite Bed and Breakfast Directory

October 1st, 2000

InnSite Bed and Breakfast Directory screenshotOne of the leading Bed & Breakfast directories on the Net, and about the only one that provides free listings to innkeepers. Listings can actually be inputted online and are added/updated in real-time, as soon as the innkeeper hits the “submit” button! Also offers searchable archives of the rec.travel.bed+breakfast newsgroup, which we helped found. Selected by Yahoo Internet Life magazine as “Best Inn Directory”. Mentioned in an article in the Wall Street Journal.

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Visit The Site: Innsite

Innfinder.com

September 1st, 2000

Innfinder screenshotYour one-stop resource for finding a Bed & Breakfast using the Internet. This meta-search engine of all major B&B directories and many of the individual B&B home pages saves you from having to go to several dozen B&B directories and conduct searches from each one.

And it provides for a much more targeted search than the general Internet-wide search engines. In other words, Innfinder is a hub to all the B&B lodging information on the Net. In all, it searches over 200,000 B&B-specific web pages across the Internet.

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Visit The Site: Innfinder

Driving Traffic to Your Website (Part 2)

July 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.

Continue reading »

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Driving Traffic to Your Website (Part 1)

June 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.

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The Dirty Dozen

September 1st, 1999

Originally published in CIO WebBusiness

It was more than the slippery chicken and limp asparagus that produced a bad case of heartburn for a group of company site managers, web developers and consultants over the conference lunch. They all related their pet peeves about company websites to Scott Kirsner for CIO, include this one from Netconcepts’ President Stephan Spencer.

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